We Didn't Set Out to Build Accountability Software.
We just couldn't scale without it.
I'm Tanya Alvarez — founder of OwnersUP, where we've run high-performance accountability groups for over 10 years, helping service-based entrepreneurs stay focused, hit goals, and grow without burning out.
In the early days, we tried everything to help our members follow through. But what actually worked?
Structured peer groups
Weekly reflection
Public commitments
Smart nudges
So, we built software to make that happen, and it worked.
Owners got results faster, and our coaches had more bandwidth.
Then something unexpected happened…
A coaching program asked to license our system.
At first, I said no. OwnersUP was our thing. But the more I talked to other program leaders, the more I saw the same pattern:
Amazing coaches
Incredible content
But members still weren't following through.
It wasn't a content problem. It was a behavior problem.
And programs needed a simple, plug-and-play system that handled the messy middle between intention and execution.
That's how PeerProgress was born.
We took what worked inside OwnersUP (the structure, the nudges, the peer dynamic ) and turned it into a done-for-you accountability engine that any coaching or group program can layer in.
Today, PeerProgress powers results across coaching programs, so founders can scale impact without scaling hours.
